INTERNET网上零售中顾客忠诚的构筑——关注价值感知、满意体验和信任的关系及相对影响力

基于先行研究文献,本文开发了一个构筑Internet网上顾客忠诚的概念化模型,界定了价值感知、满意体验和信任作为影响顾客忠诚的主要前提心理变量,并对该模型及各变量间的动态因果关系进行了实验性验证。结果显示,本文提出的概念化模型和绝大部分研究假设获得了实证研究的支持。这些研究结果在理论上有助于深化对网上顾客忠诚构筑的认识,在营销实践中对网络零售商开发和实施网上顾客忠诚战略具有启示意义。     

中小企业被并购过程中的价值综合评估

并购是企业为了扩大生产规模、提高经营效益所做出的重大战略调整。本文运用账面价值法,将企业各种因素赋予不同的权重,结合账面价值倍数参数(支付者愿意支付的净资产价值的倍数)评估企业的价值,得到了更为客观的企业价值参数,为并购决策提供了可靠的参考依据。     

Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry

The purpose of this research was to examine the antecedents and consequences of brand prestige in the luxury cruise industry in order to provide luxury cruise managers with practical strategies for maximizing and utilizing brand prestige. Based on the existing theoretical background, it was hypothesized that eight types of cruise experience factors influence the formation of brand prestige: food quality, service quality, staff/crew attractiveness, entertainment, ship facilities, ports of call, programs/places for children, and cabin quality. In addition, it was proposed that brand prestige can result in three managerial outcomes: well-being perception, customer brand identification, and brand loyalty. A conceptual model was developed and tested using the empirical data collected from 330 U.S. luxury cruise passengers. The results showed that all of the proposed hypotheses were statistically supported. The key theoretical/managerial implications that were derived from the analysis are presented and discussed in the last part of the article.     

Markets for information: Of inefficient firewalls and efficient monopolies

In this paper we study market environments where information is costly to acquire and is also useful to potential competitors. Agents may sell, or buy, reports over the information acquired and choose their trades in the market on the basis of what they learnt. Reports are unverifiable – cheap talk messages – hence the quality of the information transmitted depends on the conflicts of interest faced by the senders. We find that, when information has a prevalent horizontal differentiation component, in equilibrium information is acquired when its costs are not too high and in that case it is also sold, though reports are typically noisy. The market for information is in most cases a monopoly, and there is underinvestment in information acquisition. We also show that regulatory interventions, in the form of firewalls, only make the inefficiency worse. Efficiency can be attained with a monopolist selling differentiated information, provided entry is blocked.     

The aesthetic fidelity effect

Product aesthetics is a powerful means for achieving competitive advantage. Yet most studies to date have focused on the role of aesthetics in shaping pre-purchase preferences and have failed to consider how product aesthetics affects post-purchase processes and consumers' usage behavior. This research focuses on the relationship between aesthetics and usage behavior in the context of durable products. Studies 1A to 1C provide evidence of a positive effect of product aesthetics on usage intensity using market data from the car and the fashion industries. Study 2 corroborates these findings and shows that the more intensive use of highly aesthetic products may lead to the acquisition of product-specific usage skills that form the basis for a cognitive lock-in. Hence, consumers are less likely to switch away from products with appealing designs, an effect that is labeled as the ‘aesthetic fidelity’ effect. Study 3 addresses an alternative explanation for the ‘aesthetic fidelity effect’ based on mood and motivation but finds that the ‘aesthetic fidelity’ effect is indeed determined by usage intensity. Finally, Study 4 identifies a boundary condition of the positive effect of product aesthetics on product usage, showing that it is limited to durable products. In sum, this research demonstrates that the effects of product aesthetics extend beyond the pre-consumption stage and have an enduring impact on people's consumption experiences.     

外来者劣势与海外并购企业的生产率提升

海外并购已成为新兴经济体企业对外投资和实现国际化扩张的重要战略选择。外来者劣势是中国企业海外并购活动面临着的诸多困难之一。“外来者”身份会对企业并购后的整合与生产率提升这一关键问题产生负面影响,化解负面影响需作深入的细化研究。选取2008-2015年中国上市企业共计197起海外并购事件,以制度距离、文化距离以及地理距离分别作为外来者劣势中合法性缺失和信息不对称的替代变量,分析外来者劣势对海外并购企业生产率提升的作用机制。结果显示,合法性缺失导致的外来者劣势对海外并购企业的生产率提升有显著负影响,但信息不对称对生产率的影响并不显著。调节效应检验结果表明,国内投资能显著弱化制度距离和文化距离引致的外来者劣势对海外并购企业生产率的负影响,国际化经验和出口能克服制度距离带来的合法性问题,但对文化距离带来的合法性缺失的弱化效果并不明显。     

Effects of message framing on food allergy communication: A cross-sectional study of restaurant customers with food allergies

The prevention of allergy reactions to food requires communication between individuals with food allergies and restaurant employees. This study investigated the effectiveness of framed messages (gain-framed versus loss-framed) in encouraging food allergy communication and explored factors that influenced customers’ intentions to communicate with restaurant staff about their food allergies. A total of 291 valid survey responses were collected. Approximately 70% of the participants had experienced food allergy reactions in restaurants, but less than 15% of them could always communicate with restaurant employees before placing food orders. Overall, participants perceived dining out as somehow risky. Gain-framed messages were more persuasive than loss-framed messages in encouraging food allergy communication. Fear, attitudes toward the messages, the perceived effectiveness of the messages, and the severity of one’s food allergies were significant predictors of customers’ intentions to communicate. Customers’ attitudes toward the messages mediated the relationship between message format and the behavioral intention to communicate.     

Mergers and acquisitions in the hotel industry: A comprehensive review

This study aims to evaluate the current status of merger and acquisition (M&A) studies in the hotel industry and propose directions for future research. Forty-six articles were identified from ScienceDirect, Scopus, and EBSCOhost including 31 empirical and 15 conceptual articles. We review these articles from five perspectives, namely, journal/year distribution, methodology, research context, theoretical foundation and major topics. Findings reveal most studies on M&As in the hotel industry (hotel M&As) focus on performance, motivation and objectives. Developed economies (DEs) are the major research contexts and quantitative approach is the dominant research method. To this end, we propose seven research directions that cover outstanding themes as follows: 1) exploring M&A process, 2) M&A performance assessment, 3) identifying M&A impacts on stakeholders, 4) examining cross-border M&As, 5) examining emerging economies (EE)-based M&As, 6) investigating macro environment impacts, and 7) premium determinants and their impacts on hotel M&As.     

东北地区粮食型农户家庭农场经营风险认知的影响因素分析

［目的］东北地区作为维护国家粮食安全的“压舱石”，准确而系统地掌握东北地区粮食型农户家庭农场经营风险认知水平，为政府部门精准实施粮食型农户家庭农场配套扶持政策提供参考。［方法］文章利用黑龙江、吉林、辽宁3省301个粮食型农户家庭农场调研数据，运用交叉列表和多元有序logit模型分析家庭农场经营风险认知水平及其影响因素。［结果］（1）6312%的粮食型家庭农场有一定风险认知能力，土地经营面积在333~1333hm2（50~200亩）与1333~3333hm2（200~500亩）的家庭农场风险认知处于中等水平， 3333hm2（500亩）以上家庭农场经营风险认知低； （2）玉米种植型家庭农场风险认知水平高于水稻种植型家庭农场； （3）年龄、是否村干部、劳动力数量、土地经营规模、是否有自然灾害、农产品市场价格波动、是否“三品一标”认证、金融支持、农推人员技术指导和新型经营主体间合作稳定对东北地区粮食型农户家庭农场经营风险认知有影响。［结论］应培养家庭农场主个人特质，鼓励支农惠农政策向规模适度的家庭农场倾斜，从流程入手提高家庭农场风险防范能力。     

Archetyping relationships with companion animals to understand disaster risk-taking propensity

Pets factor into the daily decision-making of many people. Importantly, various characteristics of these human–animal relationships are known to strongly influence pet owners’ risk behaviour and, consequently, their animals’ welfare during disasters. Yet, few studies have examined a range of such characteristics concurrently in order to describe risk propensity differences in these relationships. In this study, 437 Australian companion-animal (pet) owners reported human–animal relational, personality and attitudinal characteristics, to examine differences in stated tendency to act to secure their pet’s welfare whilst risking potential harm in a hypothetical disaster dilemma. Cluster analysis identified five archetypal profiles differing in relational, personality, attitude and risk-propensity characteristics, as well as in stated willingness to risk personal safety for the well-being of a pet. Results suggest that relational archetypes are an effective means of examining pet–owner risk propensity, to better understand owners’ risk-taking to protect their animals from harm during a disaster.